For years many retailers have thought that accepting American Express was more costly than taking a Visa, MasterCard or Discover card from their customer. It was also more work since American Express required a different application process for approval, and sales deposits settled into your bank account separately from your other credit card sales. On average most businesses see around 53% of their credit card sales volume from Visa, 22% from MasterCard, 21% from American Express and 4% from Discover, so not accepting American Express could directly be impacting your bottom line. If you’re not accepting American Express today here’s why you should think again: