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Easy Pay 'Watering Hole'
A blog of helpful information for merchants and industry professionals
November 19, 2018
Visa recently announced that cash discounting is in violation of their surcharge rules. A merchant cannot add a fee on top of the published cash price of an item at checkout and then immediately remove it and call that a cash discount. They do not consider this to be a legitimate price increase, but rather a surcharge guised as a cash discount.
October 16, 2018
Coaching and training programs are considered high risk by nearly every processor and bank, and FTC investigations make them even more concerned with the coaching/training industry in general. Promises of income, wealth and success can lead to big trouble for the companies that make those claims. Make sure your credit card processing account is not put at risk.
August 30, 2018
Since commerce has shifted drastically to the Internet in recent years (Q1 of this year had over $100 billion in U.S. online retail revenue) the concept of free trial offers has morphed, creating challenges for online marketers utilizing this strategy.
June 12, 2018
What if there was a way to build an income stream for yourself that would continue to pay you long after the initial work was done? Nearly every business today works with a credit card processing company to get a merchant account in order to accept credit cards from their customers. If you are the one who facilitates getting that business to work with a particular credit card processing company, you can receive a residual income commission every month for as long as that business stays with that processing company.
June 1, 2018
For years many retailers have thought that accepting American Express was more costly than taking a Visa, MasterCard or Discover card from their customer. It was also more work since American Express required a different application process for approval, and sales deposits settled into your bank account separately from your other credit card sales. On average most businesses see around 53% of their credit card sales volume from Visa, 22% from MasterCard, 21% from American Express and 4% from Discover, so not accepting American Express could directly be impacting your bottom line. If you’re not accepting American Express today here’s why you should think again: