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Easy Pay 'Watering Hole'
A blog of helpful information for merchants and industry professionals
January 23, 2019
We expect 2019 to bring continued advancement in certain sectors of the payments industry as consumers, banks and businesses embrace new technology that provide alternative and easier ways to transact. For better or worse, these technology advancements will also likely lead to an increase government oversight. Here are our top picks to watch in 2019 (in addition to our prediction that the Patriots will win Superbowl LIII in Atlanta on Feb 3.)
December 18, 2018
Merchants continue to see increases in the cost of accepting credit card payments from their customers. The different types of payment cards presented for payment drastically affects the interchange fees merchants pay to process transactions. There are many solutions merchants are simply unaware of that can reduce the fees paid on certain card types. Easy Pay has been helping merchants maximize the tools available to keep their credit card fees as low as possible, and offers a free savings analysis for any merchant who would like to learn more.
November 19, 2018
Visa recently announced that cash discounting is in violation of their surcharge rules. A merchant cannot add a fee on top of the published cash price of an item at checkout and then immediately remove it and call that a cash discount. They do not consider this to be a legitimate price increase, but rather a surcharge guised as a cash discount.
October 16, 2018
Coaching and training programs are considered high risk by nearly every processor and bank, and FTC investigations make them even more concerned with the coaching/training industry in general. Promises of income, wealth and success can lead to big trouble for the companies that make those claims. Make sure your credit card processing account is not put at risk.
August 30, 2018
Since commerce has shifted drastically to the Internet in recent years (Q1 of this year had over $100 billion in U.S. online retail revenue) the concept of free trial offers has morphed, creating challenges for online marketers utilizing this strategy.